BA Design Communication

The guiding principle behind this project is the transformation of numerical data through code and design into visual information and knowledge. When we look at data, we see numbers and complexity that are often inaccessible to the layman. The challenge for a designer is to propose ideas and solutions for how data can be transformed from its raw format into a simple, elegant form to synthesize and reveal insights conveyed through meaningful narrative and experience. In a series of group exercises and followed by an individual project, students learn, analyse, visualise and interpret data using a number visualisation techniques and existing or self-generated datasets.